Platform Marketplace

A digital storefront, integrated into a core product, where third‑party developers can list, sell, and distribute complementary applications, integrations, or add‑ons. The platform marketplace transforms the core product from a self‑contained tool into a hub of an ecosystem. It generates revenue through commissions, increases the core product’s stickiness, and crowdsources innovation from a developer community. Successful platform marketplaces require clean APIs, fair governance, a review process that ensures quality and security, and a developer experience that makes building for the platform attractive.

Example: Salesforce AppExchange allows independent software vendors to build industry‑specific CRM extensions, generating billions in ecosystem activity and making the Salesforce platform the center of enterprise workflows.