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Plans and Pricing



☰ EgoCX
The Power of Internal Links

Tools for auditing, analysis, implementation, and monitoring of your internal linking structure.

🛠️ Resources and Tools for Internal Linking

Recommended Reading:

Crawling and Auditing Tools

Screaming Frog SEO Spider

Best for: Full site crawling, orphan detection, click depth analysis, anchor text auditing, and link data export.

Key Features:

  • Crawl up to 500 URLs for free
  • Export all internal link data
  • Find orphan pages (0 incoming links)
  • Analyze click depth from home page
  • Audit anchor text variety
  • Detect broken links

Pricing: Free for up to 500 URLs. Paid license: ~£199/year for unlimited URLs.

Link: https://www.screamingfrog.co.uk/seo-spider/

Sitebulb

Best for: Visual reporting and presentations. Especially useful for agencies and consultants.

Key Features:

  • Visual crawl depth distribution charts
  • Built-in link equity insights
  • Automatic orphan page detection
  • Professional exportable reports
  • More user-friendly interface than Screaming Frog

Pricing: Desktop license: ~$13.50/month. Pro version available for teams.

Link: https://sitebulb.com

Authority Metrics Tools

Ahrefs

Best for: DR data, backlink analysis, and link equity calculations.

Key Features:

  • Domain Rating (DR) and URL Rating (UR)
  • Internal backlinks report
  • Anchor text analysis
  • Competitor comparison
  • Site Explorer for page-level metrics

Free Option: Ahrefs Webmaster Tools — free DR data for your own site.

Paid Pricing: Starting at ~$99/month for Lite plan.

Link: https://ahrefs.com

Moz Link Explorer

Best for: Domain Authority (DA) and Page Authority (PA) data.

Key Features:

  • Domain Authority (0-100 scale)
  • Page Authority for individual URLs
  • Backlink analysis
  • Linking domain metrics

Free Option: Limited searches per month.

Paid Pricing: Starting at ~$99/month.

Link: https://moz.com/link-explorer

Google Search Console

Best for: Free internal link data and search performance metrics.

Key Features:

  • Internal Links report (shows your most-linked pages)
  • External Links report
  • Organic traffic by page
  • Index status by page
  • Crawl statistics

Pricing: Free.

Link: https://search.google.com/search-console

Implementation Tools

Link Whisper

Best for: WordPress sites that need to accelerate internal linking.

Key Features:

  • Real-time internal link suggestions while writing
  • Orphan page detection
  • Bulk linking
  • Anchor text management

Pricing: ~$77/year.

Link: https://linkwhisper.com

Yoast SEO Premium

Best for: All-in-one SEO plus internal linking suggestions.

Key Features:

  • Internal linking suggestions in the editor
  • Orphaned content detection
  • Cornerstone content identification
  • Integration with WordPress

Pricing: ~$99/year.

Link: https://yoast.com/wordpress/plugins/seo/

Visualization Tools

draw.io

Best for: Creating tree diagrams, cluster maps, and architecture visuals.

Key Features:

  • Free and online
  • Tree diagram templates
  • Unlimited customization
  • Export as PNG, PDF, or SVG

Pricing: Free.

Link: https://app.diagrams.net/

Google Sheets

Best for: Creating heat maps and data analysis.

Key Features:

  • Bubble charts for link distribution
  • Pivot tables for data analysis
  • Collaboration features
  • Free with Google account

Pricing: Free.

Link: https://sheets.google.com

Gephi

Best for: PageRank flow simulations and advanced graph visualization.

Key Features:

  • Force Atlas 2 layout for graph visualization
  • Node sizing based on incoming links
  • Color coding by DR/PA
  • Exportable visualizations

Pricing: Free.

Link: https://gephi.org

Quick Reference: Tool Selection by Use Case

Use Case Free Tool Paid Tool
Full site crawl Screaming Frog (500 URLs) Screaming Frog (unlimited)
Visual reporting - Sitebulb
DR/PA data Ahrefs Webmaster Tools, Moz Free Ahrefs, Moz
Internal link data Google Search Console Screaming Frog
WordPress implementation Yoast Free Link Whisper, Yoast Premium
Tree diagrams draw.io -
Heat maps Google Sheets Data Studio
Flow simulations Gephi -

Building Your Toolkit

For Small Sites (under 500 pages):

  • Screaming Frog Free
  • Google Search Console
  • Ahrefs Webmaster Tools
  • draw.io

For Medium Sites (500-5,000 pages):

  • Screaming Frog Paid
  • Google Search Console
  • Ahrefs Webmaster Tools
  • Link Whisper or Yoast Premium
  • draw.io and Google Sheets

For Large Sites (over 5,000 pages):

  • Screaming Frog Paid
  • Google Search Console
  • Ahrefs Paid or Moz Paid
  • Link Whisper
  • Sitebulb (optional)
  • All visualization tools

For Agencies and Consultants:

  • All of the above
  • Sitebulb for client presentations
  • Ahrefs or Moz for competitive analysis