Topics are the intellectual threads that weave through everything we do at EgoCX. Books, articles, authors, and even our tools are connected by these themes, creating a rich tapestry of knowledge and practical insight.
By Topic
Ideas are the engines that power innovation. And at EgoCX, we are obsessed with the ideas that drive business, marketing, and human behavior. The Topics taxonomy is our way of organizing this vast intellectual landscape into a navigable, meaningful structure.
Unlike our functional taxonomy, which answers the question "What does this tool do?", the Topics taxonomy answers a deeper question: "What is this about?" It connects the dots between the books we recommend, the articles we write, the authors we study, and even the tools we build.
Why Browse by Topic?
- Deep Dives: Follow a thread of knowledge from theory to practice. Start with a book, explore an author, and end up using a tool that applies the concept.
- Cross-Disciplinary Discovery: Connect ideas from different fields. How does neuroscience influence marketing? What does behavioral economics have to do with SaaS pricing? You'll find the answers here.
- Curated Learning: We've done the heavy lifting of curating the best resources in each topic, saving you hours of research.
The Topics We Cover
Our topics are drawn from the intersection of psychology, business, technology, and marketing. Each one is a lens through which we view the world of modern commerce.
- Branding and Positioning
- UX and Digital Behavior
- Behavioral Economics
- Cognitive Psychology
- Neuroscience
- Pricing Strategy
- Sales Strategy
- Customer Experience (CX) and Retention
- Product-Led Growth
- Startups and SaaS
- Marketing Strategy
- Copywriting and Persuasive Language
- Data and Consumer Analytics
- Habits and Productivity
- Innovation and Creativity